24 Nov

Is Internet Marketing Too Risky

Over and over, we read stories about young teens or twenty-somethings getting rich on the Internet. While this does happening, the question is how? Of all the people who try Internet marketing (IM), only 5% will succeed. To put this in perspective, about 43% of college freshmen in the United States will actually complete a degree. Less than 50% of small business start-ups succeed. This perspective indicates that Internet marketing is indeed very risky. The question is, is it too risky?

The lure of being your own boss, working at your own schedule, having more time to spend with family, and building up multiple streams of income to recession-proof your income is almost irresistible. Fear of layoffs is also a reason many people are diving into the IM without the first clue how to go about it. These people find that there is not a lack of information on how to do IM, but too much. Trying to learn every method and figure out which is best leads to what one Internet marketer dubbed ‘IM ADD.’

The sheer number of products available to neophyte or beginning Internet Marketer is incredible. Many offer instant success or a quick way to make millions online. These are misleading a best, and fraud at worst. Beginning marketers who buy into these promises often quit when instant success is not forthcoming. By trying a method for a short period of time, deciding it doesn’t work, and moving on to a new method, these frenetically active marketers think they are working as Internet marketers, but in reality, they never complete any project and never have even one sale.

Internet marketing is not rocket science, nor does it require an advanced degree. Anyone, and that means anyone, can do Internet marketing, but it does require some smarts. It requires you to find a quality training program to help you sort out all the fraudulent claims and find quality instructions. It requires you to actually take the time to learn what you are doing, first. You wouldn’t expect to read a book on surgery and be hired as a surgeon at your local hospital, would you? You have to learn what to do, how to do it, when to do it, and where to do it. Then, you have to implement what you have learned. If you implement it piecemeal while you are learning, even better.

Too many people think Internet marketing is their ticket to getting rich quick. When that doesn’t happen, instead of working to make it real, they quit. Those who stick with it, keep learning, and don’t give up when the going gets rocky will make it. They are the 5% who succeed.

There are several methods of Internet marketing. Some, such as pay-per-click advertising can get you financial trouble if you do it without understanding what you are doing. Other methods, such as article marketing, are free, but you have to do it right for it to work.

20 Nov

Advantages And Disadvantages Of Viral Marketing

With the aim of promoting their Business worldwide, nearly everybody is looking forward for viral marketing as it is one of the widely available and unbeaten marketing strategies. The concept behind the viral marketing is to use persons who can sway other people to make peer-to-peer product recommendations. If the Viral Marketing is bring about appropriately by you than the strength of people will be snowballing quickly. This is to say that within a short-term, you will be gaining an immediate visitor. And thus, through this sort of advertisement, you are going to generate considerable amount of revenue plus long-term gains by attracting visitors for years to come.

High credibility, high efficiency, low-cost are the great advantages of the Viral Marketing to promote your Business transaction. Though there are possible risks, then also viral marketing has the uncanny ability to receive the unparallel attention of the massive crowd at a relatively low-cost. Through this, all the Business Owners will dig up the opportunity to get the continuous promotion adjustments as well. Hence, all this will lead them to reach at great heights.

In spite of the fact that viral marketing is an efficient way of marketing and promoting the products, it does have its drawbacks and negative aspects as well. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited e-mail threats and the dilution of the brand and much more. Viral marketing, like all marketing is hit and miss. It is more risky and controversial as comparative to traditional marketing. If done improperly viral marketing can backfire and create negative buzz.

Besides this, there are more disadvantages to Viral Marketing. Viral content may be a video clip of streaming video and also may be excessively large for the recipient to receive. All may not have the quick connection to the broadband internet, so this can be a substantial issue. The media format may also be a matter of concern if for instance you entail the need for particular software to view the message. If a viral campaign is executed through an email attachment, than software like firewalls and anti-virus may put-off you from viewing the message.

Hence, here we have brief out some advantages and disadvantages of viral marketing.

18 Nov

Ten Offline Industries That Need Online Marketing

How important is online marketing for businesses that conduct most of their transactions offline?

Lindsey Miller, Director of Creative Studios at Miles Technologies, shares insight into the importance of online marketing for all industries even those that operate primarily in the traditional marketplace. “With the overwhelming majority of today’s consumers using search engines to research products and services before they buy, simply having a physical storefront is no longer sufficient for attracting customers and making sales,” Miller reports. “Regardless of whether your business is conducted on or offline, you must have a website that is highly visible in internet searches in order to attract potential customers in your service area.”

Miller stresses that failure to engage in online marketing can have devastating results on an organization’ success. “If you are waiting to take your marketing efforts online just because most of your business is conducted offline, then you risk missing out on an alarming amount of potential customers in your service area.”

According to Miller, the following traditionally offline industries can benefit greatly from a well-designed website and a strong virtual presence:

10. Automotive Repair/Car Dealerships
9. Health/Beauty/Fitness
8. Construction/Contracting/Landscaping
7. Hotels/Travel/Food Services
6. Legal Services
5. Retail
4. Healthcare/Medical/Dental
3. Plumbing/Home Repair
2. Real Estate/Rental
1. Education/Daycare

Miller emphasizes that the need for online marketing is not limited to the industries listed above. “Online marketing is quickly becoming critical to survival in today’s economy. Every business, regardless of industry, should be working to gain a competitive edge in the virtual marketplace.”

17 Nov

How To Approach People For Network Marketing Success

To stand out in network marketing you need to think differently. Most people who start in network marketing need to switch their point of view; you need to be the messenger and not the message. Once you get your mind around this fact you will notice a large difference in your network marketing business.

A common mistake marketers make is to think of themselves as the message. I know when I started this was a mistake that I made on more than one occasion. All this lead to was me getting nervous to talk to others when I really never had a reason to be nervous at all. It can also lead to people getting extra excited for a yes and get overly upset if they receive a no.

Let’s compare your business to other businesses that have messengers we have in our community: 1-800-flowers, Papa Johns, and even Gorilla Grams all come to your door by messenger. The deliveryman or woman could care less if you want their delivery or if you reject the package as soon as you are made aware of its existence. Their job is strictly to deliver the package (message) and move on to the next stop.

For some of you this may be the first time you are hearing this but many people want what you have. That was my attempt at humor but seriously, a lot of people are searching for the right opportunity or project, it is just up to you to guide them in the right direction. The main thing you have to worry about is getting your message out to as many people as possible.

If you are looking to take most of the pressure off of you then you need to use business tools; these help you communicate the right information every time. You are making things simple so people can understand your message and then they can duplicate what you are doing. At the same time you are putting a piece of the company into someone elses hands.

It is up to you to determine how many people you are going to get your message out to. Use the internet to create a predictable path for your business and take the guesswork out of building an income, while at the same time inspire people, unify your team, and simplify your strategy.

17 Nov

Internet Based Affiliate Marketing What Are The Main Resources You Need To Success

There are many aspects of Internet based affiliate marketing. The industry evolves so fast. It creates even more complex environment, particularly for people who just started. It is very likely to feel overwhelmed with so many Internet marketing resources available on the net. However, without understanding the basic resources for your business, you will not be able to build the foundation of your business to enhance your success.

In Internet marketing business, website holds important role. A well designed and efficient website will promote your product or service effectively. It is important to choose the design and structure that is appropriate with the type of your business. A clean and uncluttered site is better. Use only the most important and relevant elements on your web pages.

Unique domain name helps your website stand out in the crowd. However, it is also important that prosperous customers recognize what your business is offering.

By implementing search engine optimization strategies using keywords and key phrases, your site will appear higher on search engine results. Excellent tools for keywords searching include Google Adwords, Overture and Word tracker.

Another excellent tool to analyze your marketing efforts is Google Analytics. It produces daily snapshots of activities in your website. You then can use it to evaluate the type of traffic, the source of traffic and activities from different segments your website received. This will help analyzing whether you are doing right or whether you need to improve something.

Tools used for reputation management are very valuable Internet marketing resources. These tools will allow you to keep track of how well your marketing efforts are working. Also, monitor how other sites and users are reacting to these efforts. Google Alerts and Yahoo! Alerts both provide notifications when your site mentioned or listed on other websites. Monitor your products and other business interests with this tools.

Creating op-in lists is also important Internet marketing resources. Typically, internet marketers use an auto responder for this purpose. With visitors to your site’s permission, auto responder will capture their contact information. You will be able to use the lists to design promotional materials, creating e-newsletters and Internet marketing products and services.

There are many Internet based affiliate marketing resources on the Internet to help you run your online business. However, by implementing the above resources, you’ll be able to enhance the functions and features of your website to build highly targeted traffic. Therefore, increase your chances to success.

24 Oct

Common Online Marketing Approaches of Social Media Consultants

Here is the rationale why any rising business entrepreneur should go online: Internet is equivalent to touching base with limitless target audience. How then can you tap into this massive medium? First you need to know what social media is. You can actually hire social media consultants to then help you transform your offline strategies and enhance them to reach higher marketing grounds online.

Social media is popularly known as the most effective web-based platform Internet users can utilize to share information and interact with several people from different places. To fully explore its potentials, social media consultants often make use of the strategies below.

Link building. Enabling external link sharing and link creation is one excellent trait that social media consultants always put into practice. If you have excellent content and blog entries, you can share this information via link building and subsequently drive people to your sites. You may post comments in various social network sites and then add link to redirect viewers to your site. If you can regularly post highly credible comments and opinions, you could definitely invite people to visit your site. One way to keep them come back for more is to generate well researched and constantly updated web content.

Bookmarking. Tags and bookmarks are critical to enable your contents be easily shared and spread in the World Wide Web. Encourage others to bookmark your page, content and media files. Additionally, you can also place “vote” and “rate this” icons to encourage quality content promotion.

Connect Effectively. Perhaps the most appropriate term here would be “to engage” constantly. Mere presence via a website is surely not enough. You can only be effective if you are very much in constant interaction with your target niche. Take part actively by sharing your thoughts, comments, and ideas in various community discussions and online forums. Please narrow down to your targeted niche to avoid wasting too much time on thing not relevant to your business. Share your content with your networks and encourage them to share their thoughts too. In the Internet, it is the public actually who is the most critical producers of content. Their thoughts and opinions matter more than sweet advertising words. Testimonials, for instance, are excellent in convincing more people to try your products and services.

Start looking for highly competent social media consultants now and visit for the latest Internet marketing strategies that work.

21 Oct

Using Web2.0 Marketing To Build A Solid Internet Business

Over time the internet has continuously changed and evolved for the better.There are so many entrepreneurs that have failed pursuing an internet marketing career for numerous reasons.One of the biggest problems has been a lack of traffic due to poor marketing efforts.But with web 2.0 marketing, that has all changed.

Unless you knew a lot about the internet or received incredible training and assistance, it used to be common to be thrown into the shark pool on the internet.Before you had to be tech savvy just to have a minute amount of success.But web 2.0 marketing is making it easier for even the average person to start a business and have success.

An internet newbie will have it easier to apply new marketing strategies with this new strategy and have a site that prospects and customers actually visit.And web 2.0,also known as social media, is a simple strategy to learn.

Social media refers to users interacting with the content on the web.This includes creating web pages, interacting with others socially, creating blogs, writing articles, and posting videos. This is the key to generate massive targeted traffic and ultimately being successful on the internet.As mentioned above, you do not even have to be tech savvy to pick up on this strategy.

Writing articles is a great way to generate traffic because of the brilliant ideas and information you can disperse.You have the possibility to share your ideas with the rest of the internet but also generate new ideas.After writing your articles, submit them to as many article directories as possible.A link to your site will be in the resource box and this is how people will be able to find you and be directed to your site.

Blogging and social interacting with others is even more important than writing articles.It is vital you get out on the internet and interact with people in whatever way you can. This allows you to become known and show who you are aside from just a person hiding behind a small business.

Blogging is a way for you to build relationships,learn what other people are looking for and share your ideas with others.The more people you network with and build a friendship with, the more people will begin to trust you.And as soon as you have gained the trust of your prospects, you will have them coming to your site over your competitors.

The internet is a highly competitive market with hundreds of thousands of web sites.To become a huge success on the internet, you must separate your self from your competition in any way you can.Web 2.0 and blogging is the perfect opportunity for you to increase your traffic volume and generate more sells.

13 Oct

Can Network Marketing Make You A Billionaire Tough Mlm Questions Answered

Multi Level Marketing is no easy ride, but with commitment to achieving your success, a Network Marketing opportunity can be the best thing you decide to join. Multi Level Marketing promises so much, and Multi Level Marketing can deliver as long as you commit to your success.

MLM is a business system in which consumer products are sold by the distributors who have signed up with the company. The distributors have the option to sell a minimum or more amount of products each month to generate commissions. Multi level marketing is a great way of earning a living from the comfort of your home. This is because a company will provide you with good quality products, which you will sell to make money.

MLM is, at its core, a business just like every other internet marketing venture you’ve taken on. But you can do these things the right way and begin earning the money you thought you would. Multi level marketing is known as network marketing. This is a kind of business where franchising and direct selling are combined. Multi level marketing is NOT a scam, the Federal Trade Commission only considers a company to be scandalous if they promote a “pyramid scheme” designed with the sole purpose of promoting a pyramid and nothing else.

MLM is a fabulous business opportunity for individuals who are eager to make their own judgments about what a network marketing company has to offer. They can move ahead quickly if they start their own network marketing business without forcibly sticking to old-fashioned marketing practices and giving themselves room to be flexible about implementing new methods. Multi-level marketing is the biggest growth industry in the 1980’s. It has been termed as the last true rags-to-riches opportunity left in North America, and its ability to bring enormous incomes to almost anyone is legend. Multi-level marketing is an enterprise system which puts emphasis on recruiting distributors. It is commonly used by the industry, and this term implies that success depends on building a distributor interconnection and those payouts occur at two or more levels.

Network marketing is quite simply using your relationships to sell a product or service. Network: People’s network is the backbone and the soul of MLM. Word of mouth and trust play major roles in the success of MLM. Network marketing is just the opposite. In the beginning, you do a lot of work building a foundation, getting a team started and what not, work that you don’t get paid for, or at least not enough for.

Network marketing offers home based representatives the opportunity to get paid from other peoples efforts, not just their own.

9 Oct

Career In Fashion Marketing

A career in fashion marketing is a highly challenging and fast-paced job that requires the professional to remain on the alert to the changes happening in the industry. There are many creative schools that cater to meeting the needs of the market by producing professionals in marketing through offering the disciples with excellent training in all the essential elements.

Most fashion schools keep a close vigil for natural creative instincts in the people before agreeing to undertake the training. The natural artistic inkling ensures better prospects to produce concrete results with a better understanding of the market demands and the latest trends. A designer must not only be an expert in fashion designing and marketing, but also has to be business savvy and understand customer psychology in successfully surmounting the challenges set by the career.

These fashion marketers are quite innovative. Basically, the profession is all about getting united with the different demands of the consumers. For instance, in the fashion industry, style, color, symmetry, usability, comfort, style, and material are some of the elements which the designers have to keep in mind while designing a line of clothing. The fashion marketers go one step ahead by deciding the finest methods to promote the features of the clothing to the consumers and to which set of consumer to promote it to. It is very important that the fashion marketers are aware of the latest fashion trends and they should know what style will suit a particular occasion, area, or age group.

Career in fashion designing is very bright and has a brilliant scope. All the famous fashion designers are earning huge remuneration and are recognized and appreciated widely for their work and designs. There are other fields in designing such as jewelry designing, interior designing, Garment and footwear designing. All these fields of designing are very popular among students due to good income and bright prospects.

The role of fashion marketers is very important in the fashion industry as they are the link between the common man and the designers. The success of line of clothing is not only dependent on its design. The reason is that marketing is just a tool through which the designer recognizes the public and the public recognizes the designer. Without this, it is impossible to build a consumer base which is needed to make the line of clothing a major success.

Easier way for upcoming fashion designers, the government as well as privately funded institutions have introduced comprehensive courses. In past five years India has seen lot of institutes popular and huge amount of students joined, course of fashion as a serious degree.

5 Oct

Affiliate Marketing With Ppc, Ppv, Wth!

Internet Marketing is like alphabet soup. Especially for someone just coming into the industry. What do all these different three letter abbreviations mean? It’s pretty confusing, even when trying to explain it to someone. I’m sure you can find some very in-depth articles extolling the virtues as well as the evils of these types of marketing approaches so I’m going to try to be succinct.

PPC stands for “pay per click” and generally refers to advertising that is placed on different sites and locations across the web. The advertiser will be charged a certain amount every time someone clicks on the ad. The trick for the advertiser is getting the visitor to complete the offer whether from an affiliate network or their own product. The BIG trick is paying as little as possible for each click to maximize profit from the offer.

CPA stands for “cost per action” and is the amount earned by an affiliate when a visitor completes the offer. Sometimes the offer can be as simple as submitting a zip code or email address and receiving a small fee in return. Other offers might require purchases or subscriptions and generally have a higher payout. Converting higher paying offers is an art form in my opinion and requires lots of research into keywords, demographics, and good copy writing to not only convince people to click on your ad and visit your landing page, but also to convert your visitors.

PPV stands for “pay per view” and is similar to PPC without requiring a “click”. All that is required is a “view”. In other words, you are charged every time your ad is shown whether anyone clicks on it or not. Because of the volume involved with PPV advertising the costs are usually measured in fractions of cents. It still comes down to finding the right offer that will convert and getting it in front of the right people.

After trying these types of marketing approaches I realized that my personality was not compatible with what I consider “higher risk” marketing and instead of trying to push traffic to my offers, I would rather pull traffic to my offers. Recalling my college physics classes, pulling is easier than pushing although the process may take a bit longer.