24 Nov

Is Internet Marketing Too Risky

Over and over, we read stories about young teens or twenty-somethings getting rich on the Internet. While this does happening, the question is how? Of all the people who try Internet marketing (IM), only 5% will succeed. To put this in perspective, about 43% of college freshmen in the United States will actually complete a degree. Less than 50% of small business start-ups succeed. This perspective indicates that Internet marketing is indeed very risky. The question is, is it too risky?

The lure of being your own boss, working at your own schedule, having more time to spend with family, and building up multiple streams of income to recession-proof your income is almost irresistible. Fear of layoffs is also a reason many people are diving into the IM without the first clue how to go about it. These people find that there is not a lack of information on how to do IM, but too much. Trying to learn every method and figure out which is best leads to what one Internet marketer dubbed ‘IM ADD.’

The sheer number of products available to neophyte or beginning Internet Marketer is incredible. Many offer instant success or a quick way to make millions online. These are misleading a best, and fraud at worst. Beginning marketers who buy into these promises often quit when instant success is not forthcoming. By trying a method for a short period of time, deciding it doesn’t work, and moving on to a new method, these frenetically active marketers think they are working as Internet marketers, but in reality, they never complete any project and never have even one sale.

Internet marketing is not rocket science, nor does it require an advanced degree. Anyone, and that means anyone, can do Internet marketing, but it does require some smarts. It requires you to find a quality training program to help you sort out all the fraudulent claims and find quality instructions. It requires you to actually take the time to learn what you are doing, first. You wouldn’t expect to read a book on surgery and be hired as a surgeon at your local hospital, would you? You have to learn what to do, how to do it, when to do it, and where to do it. Then, you have to implement what you have learned. If you implement it piecemeal while you are learning, even better.

Too many people think Internet marketing is their ticket to getting rich quick. When that doesn’t happen, instead of working to make it real, they quit. Those who stick with it, keep learning, and don’t give up when the going gets rocky will make it. They are the 5% who succeed.

There are several methods of Internet marketing. Some, such as pay-per-click advertising can get you financial trouble if you do it without understanding what you are doing. Other methods, such as article marketing, are free, but you have to do it right for it to work.

22 Nov

The Disadvantages Of Subliminal Advertising

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

20 Nov

Advantages And Disadvantages Of Viral Marketing

With the aim of promoting their Business worldwide, nearly everybody is looking forward for viral marketing as it is one of the widely available and unbeaten marketing strategies. The concept behind the viral marketing is to use persons who can sway other people to make peer-to-peer product recommendations. If the Viral Marketing is bring about appropriately by you than the strength of people will be snowballing quickly. This is to say that within a short-term, you will be gaining an immediate visitor. And thus, through this sort of advertisement, you are going to generate considerable amount of revenue plus long-term gains by attracting visitors for years to come.

High credibility, high efficiency, low-cost are the great advantages of the Viral Marketing to promote your Business transaction. Though there are possible risks, then also viral marketing has the uncanny ability to receive the unparallel attention of the massive crowd at a relatively low-cost. Through this, all the Business Owners will dig up the opportunity to get the continuous promotion adjustments as well. Hence, all this will lead them to reach at great heights.

In spite of the fact that viral marketing is an efficient way of marketing and promoting the products, it does have its drawbacks and negative aspects as well. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited e-mail threats and the dilution of the brand and much more. Viral marketing, like all marketing is hit and miss. It is more risky and controversial as comparative to traditional marketing. If done improperly viral marketing can backfire and create negative buzz.

Besides this, there are more disadvantages to Viral Marketing. Viral content may be a video clip of streaming video and also may be excessively large for the recipient to receive. All may not have the quick connection to the broadband internet, so this can be a substantial issue. The media format may also be a matter of concern if for instance you entail the need for particular software to view the message. If a viral campaign is executed through an email attachment, than software like firewalls and anti-virus may put-off you from viewing the message.

Hence, here we have brief out some advantages and disadvantages of viral marketing.

19 Nov

Financial Content Development Services

When it comes to publicizing a business on the internet, content development acts as the key to success as content rich websites draw the attention of target audience. Commercial websites have different types of content depending on the products and services they have to offer. Financial content is one such type.
As a business owner, if you need any kind of financial content for your website, it would be advisable for you to take the help of an expert. Since:

He/she is well versed with financial terms; they will be able to avoid the use of jargon so that common people will also be able to understand what they view.
This expert will adopt certain financial content development techniques that will help your website with SEO and social media marketing as well.
Here are a few financial content development services that an expert can assist with:
Content for portals
It is found that many businesses utilize portals to communicate information to target audience. So, equity and sector research along with detailed information about a companys operations with relevant data and analyses will be provided by the expert.
Blogs
The world of internet is awash with blogs. From a survey, it was found that 47.1% of bloggers were influenced after they read about a product or a service in a blog. This expert will research, analyze and formulate content. He/she will also update blogs on a regular basis with fresh content to ensure that visitors return to the site on a regular basis.
eBooks
The experts create eBooks based on the research that they do. These eBooks usually contain new financial ideas, information, and analysis presented through interactive text and rich graphics.
Newsletters
They also publish newsletters with valuable financial information like recent financial news, updates from the money market, and events and analyses in order to reach the target audience.
Research
The expert also provides research services on custom markets, investments, analytics, emerging markets, finance and businesses.
Analysis and valuation
They also provide an insight into a companys operations, based on information gathered from the companys website; like sales, valuation, mortgages and loans and trading movements.
Now that you are aware of the services that an expert can offer you, it would be easier for you to do a need analysis of your website. Once you have analyzed your needs you should get started on your search for an expert. You can also log on to the website of Pi Media Services that has a team of trained experts to help you with a number of financial content development services after analyzing your needs.

19 Nov

Effective Outdoor Advertising Techniques Inflatable Advertising

Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable advertising. In this article, we will discuss some of the advantages to using Inflatable Advertising as an affordable way to enhance your brand.

What is Inflatable Advertising?
Inflatable Advertising is any type of commercial signage that is intended to be filled with air. They can have any type of shape imaginable and come in sizes that can range to handheld to hot air balloons. Custom inflatable shapes, blimps, balloon replicas, balls, air filled display boards, are popular forms of inflatable advertising. Below are the benefits of using inflatable advertising:

High-frequency visibility
To help enhance brand image, you want your advertising as simple to remember as possible, but also as visible to as many people as possible. Imagine being at a festival, convention, or fair working hard to increase exposure for your brand to the public. Now, also imagine an extra large blow up of your company logo, mascot, or signage that overlooks the masses. When youre outdoors, youre fully utilizing commercial space when you can demand consumers attention with a gigantic balloon or blimp.

Its Unconventional
This is by far not your average advertising. It gives a high regard to creativityinflatables are fun! Kids love them. Inflatable Advertising commands attention. Commercial balloons sport brilliant colors and shapes, and because of the 3-dimensional natural, thousands will see it from any direction.

Limitless use
Large billboards and vehicle signage are often large and cumbersome to try to store and reuse. Because of their nature, these forms of outdoor advertising are usually painted, printed, and torn down when done with. Inflatable advertising of company signage and logos can be easily deflated and stored until the next use.

Convenient
Inflatable advertising is highly convenient. Since most of the space it is taking up while on display is air, you can accomplish filling a massive amount of space with little material. When you deflate it, it can be folded neatly and easily carried away as a tent would in camping. For the potential size of your inflatable, the ability to deflate and ship the piece is incredibly convenient.

18 Nov

Ways to Get the Best Auto Insurance Quotes

The insurance industry and market has certainly come a long way. It has changed now and the number of auto insurance brokers/agents offering different car insurance policies, best auto insurance quotes, and lowest car insurance rates is increasing. The best way to get auto insurance is to look for the best auto insurance quotes both offline and online.

Because the Internet has revolutionized the way people communicate and the way businesses market different products and services, it’s easier for us today to find the best auto insurance quotes.

The process of purchasing car insurance policies has never been easier now that we have the Internet. It has made the process of purchasing car insurance faster and easier. Within minutes, you can obtain the best auto insurance quotes. Discussed below are the ways to obtain information on car insurance using the Internet as an effective tool.

1. Look for best auto insurance quotes to find lowest car insurance by visiting different companies’ websites. Most auto insurance companies these days run their own websites as they have low cost compared to running an office. There are many auto insurance providers and brokers these days that are very dedicated in giving you information on the various services they offer.

2. Use online comparison tools that are available on the Internet. The good thing about this online comparison tool is that you only not get best auto insurance quotes these tools are also free. You don’t have to pay anything for it because they make money when you have purchased a car insurance policy. All you have to do is to provide them the necessary information for these tools to generate the best auto insurance quotes and they will handle the rest.

3. Using quote generation tools provided by auto insurance companies in their respective websites is also an excellent way to get the best auto insurance quotes. By using these tools, you will save a great amount of money, time, and effort that you would have normally spent when visiting agent’s office.

The Internet is a very convenient tool in finding the best auto insurance quotes. The auto insurance industry has evolved ever since the Internet was invented that many people nowadays are relying on it to find the lowest rate auto insurance. To find best auto insurance quotes, don’t forget to compare them so you get the best deal.

18 Nov

Ten Offline Industries That Need Online Marketing

How important is online marketing for businesses that conduct most of their transactions offline?

Lindsey Miller, Director of Creative Studios at Miles Technologies, shares insight into the importance of online marketing for all industries even those that operate primarily in the traditional marketplace. “With the overwhelming majority of today’s consumers using search engines to research products and services before they buy, simply having a physical storefront is no longer sufficient for attracting customers and making sales,” Miller reports. “Regardless of whether your business is conducted on or offline, you must have a website that is highly visible in internet searches in order to attract potential customers in your service area.”

Miller stresses that failure to engage in online marketing can have devastating results on an organization’ success. “If you are waiting to take your marketing efforts online just because most of your business is conducted offline, then you risk missing out on an alarming amount of potential customers in your service area.”

According to Miller, the following traditionally offline industries can benefit greatly from a well-designed website and a strong virtual presence:

10. Automotive Repair/Car Dealerships
9. Health/Beauty/Fitness
8. Construction/Contracting/Landscaping
7. Hotels/Travel/Food Services
6. Legal Services
5. Retail
4. Healthcare/Medical/Dental
3. Plumbing/Home Repair
2. Real Estate/Rental
1. Education/Daycare

Miller emphasizes that the need for online marketing is not limited to the industries listed above. “Online marketing is quickly becoming critical to survival in today’s economy. Every business, regardless of industry, should be working to gain a competitive edge in the virtual marketplace.”

17 Nov

How To Approach People For Network Marketing Success

To stand out in network marketing you need to think differently. Most people who start in network marketing need to switch their point of view; you need to be the messenger and not the message. Once you get your mind around this fact you will notice a large difference in your network marketing business.

A common mistake marketers make is to think of themselves as the message. I know when I started this was a mistake that I made on more than one occasion. All this lead to was me getting nervous to talk to others when I really never had a reason to be nervous at all. It can also lead to people getting extra excited for a yes and get overly upset if they receive a no.

Let’s compare your business to other businesses that have messengers we have in our community: 1-800-flowers, Papa Johns, and even Gorilla Grams all come to your door by messenger. The deliveryman or woman could care less if you want their delivery or if you reject the package as soon as you are made aware of its existence. Their job is strictly to deliver the package (message) and move on to the next stop.

For some of you this may be the first time you are hearing this but many people want what you have. That was my attempt at humor but seriously, a lot of people are searching for the right opportunity or project, it is just up to you to guide them in the right direction. The main thing you have to worry about is getting your message out to as many people as possible.

If you are looking to take most of the pressure off of you then you need to use business tools; these help you communicate the right information every time. You are making things simple so people can understand your message and then they can duplicate what you are doing. At the same time you are putting a piece of the company into someone elses hands.

It is up to you to determine how many people you are going to get your message out to. Use the internet to create a predictable path for your business and take the guesswork out of building an income, while at the same time inspire people, unify your team, and simplify your strategy.

17 Nov

Internet Based Affiliate Marketing What Are The Main Resources You Need To Success

There are many aspects of Internet based affiliate marketing. The industry evolves so fast. It creates even more complex environment, particularly for people who just started. It is very likely to feel overwhelmed with so many Internet marketing resources available on the net. However, without understanding the basic resources for your business, you will not be able to build the foundation of your business to enhance your success.

In Internet marketing business, website holds important role. A well designed and efficient website will promote your product or service effectively. It is important to choose the design and structure that is appropriate with the type of your business. A clean and uncluttered site is better. Use only the most important and relevant elements on your web pages.

Unique domain name helps your website stand out in the crowd. However, it is also important that prosperous customers recognize what your business is offering.

By implementing search engine optimization strategies using keywords and key phrases, your site will appear higher on search engine results. Excellent tools for keywords searching include Google Adwords, Overture and Word tracker.

Another excellent tool to analyze your marketing efforts is Google Analytics. It produces daily snapshots of activities in your website. You then can use it to evaluate the type of traffic, the source of traffic and activities from different segments your website received. This will help analyzing whether you are doing right or whether you need to improve something.

Tools used for reputation management are very valuable Internet marketing resources. These tools will allow you to keep track of how well your marketing efforts are working. Also, monitor how other sites and users are reacting to these efforts. Google Alerts and Yahoo! Alerts both provide notifications when your site mentioned or listed on other websites. Monitor your products and other business interests with this tools.

Creating op-in lists is also important Internet marketing resources. Typically, internet marketers use an auto responder for this purpose. With visitors to your site’s permission, auto responder will capture their contact information. You will be able to use the lists to design promotional materials, creating e-newsletters and Internet marketing products and services.

There are many Internet based affiliate marketing resources on the Internet to help you run your online business. However, by implementing the above resources, you’ll be able to enhance the functions and features of your website to build highly targeted traffic. Therefore, increase your chances to success.

16 Nov

Online insurance broker for public liability

If you’re running a small business, chances are that you have concerns over being held liable financially for risks out of your control. Small businesses in particular are extremely vulnerable to such risks that come in the form of litigation resulting from negligence. Negligence can either arise from product failure, or as a result of personal injury or property damage to a third party. If you are the small business owner, this is the time when, without the appropriate public & products liability insurance, you could face losing your business & personal assets.

It is advisable, therefore, for every entrepreneur to obtain the services of an online insurance broker and take out public & products liability insurance that will optimally meet the business’s requirements. This type of insurance covers all the bodily injury and property damage that a third party may sustain while you’re carrying out your business activities. Public & products liability insurance covers body injury and property damage to clients or third parties, it also covers your employees for negligence, thus providing protection for the business owner.

Apart from the situation that may rise within the business’s framework, either concerning the employees, the clients or the owner himself, public & products liability insurance is useful in resolving disputes with unconcerned parties as well, which, although may start small, in unfortunate situations can escalate into something much more unpleasant. Such an example would be a patron slipping on the floor in your retail shop. At the time these doesn’t appear to be any injury, but then months or years down the line your company suddenly finds itself being held legally liable for the injury due to negligence of perhaps not keeping the floor clean or dry during cleaning.

As your online insurance broker will inform you, this is a type of insurance is applicable for individual tradesman, you may be working on a construction site for instance. Even though construction sites have strict safety measures in place, accidents do happen & if you or an employee are held liable as a result of negligence, it could be a very costly & financially draining burden on you or your business.

Whether as a business owner or a sole trader, if you have decided on buying a public & products insurance policy through an online insurance broker, you should consider certain things. Policy coverage is very important, the excess you will pay in the result of a claim and of course the premium you have to pay for the policy. Consulting an online insurance broker is a great way to source the most suitable insurance policy for your needs, they can provide the necessary advice and service.

If you’re attempting to sign a public liability insurance and as a business owner, you’re looking for the best possible schemes, adapted to your business particularities, don’t hesitate to contact a skilled online insurance broker that can provide you the fastest quotes that fit your needs.