27 Mar

How a Marketing Strategy Can Help a Nonprofit Organization Get Online Exposure

Exposure is extremely important when it comes to nonprofit organizations. To get the maximum amount of exposure, nonprofits need a sound strategy. Because they tend to have smaller marketing budgets than for-profit companies, nonprofits have to think strategically to make the most of their limited funds. Fortunately, there are a few marketing methods that are very effective for nonprofit organizations, and they are also very affordable.

Video is more popular than ever before. The attention span of the average adult is incredibly short today. Marketers have to grab a prospect’s attention quickly in order to get their message across, and an engaging video is the best way to do this. Producing a video doesn’t have to cost a lot of money. In fact, many nonprofits do so on very small budgets. These organizations use staff, volunteers, or clients as actors. They solicit in-kind donations from production companies to shoot and edit their videos and reach out to their network to share the content.

Another Marketing Strategy that is very effective for nonprofit organizations is paid advertising. Although this method can be quite expensive, Google offers grants for certified nonprofit organizations that can cover most or all of their advertising expenses. Facebook doesn’t offer discounts or grants to nonprofits, but it does allow these organizations to advertise for free. This platform offers advertising features allowing nonprofits to target the specific market that would be most likely to donate to their cause, so it’s possible to get donations they might not otherwise have received. With proper targeting and the right strategy, these donations could be significant.

Whether the strategy is designed to get national or international awareness for a cause or to solicit donations from the local community, the Internet is the ideal venue to get maximum exposure. Nearly everyone has a smartphone today. They use the Internet for entertainment and getting information. More than one billion people use Facebook, and the company collects a significant amount of data about each user that helps nonprofit organizations reach out to people who are interested in their mission and can help them reach their goals.